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Oct 26, 20215 min read
WHY GENDERED PERFUME IS FUCKING DUMB.
HOW THE PERFUME GENDER BINARY IMPACTS BUYING PSYCHOLOGY You’re at the fragrance counter and something catches your nose. It leads you to...
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Sep 5, 20214 min read
SHOULD WE REMOVE ASPIRATION FROM PERFUME?
Theoretically, yes- but we haven’t and don’t want to. Perfume ads have long been lampooned and parodied for their abstract aspirational...
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